The collective unconscious can be characterised as the body of knowledge with which all human beings are born. This knowledge is characterised by archetypes that represent inborn and universal ways of perceiving the world. Therefore, archetypes are notably reflected in fairytales.
Cinderella is the most universal fairytale theme, with over 700 versions worldwide. The story of abandonment, loss of love and recognition is known to humankind.
Films portraying genuinely meaningful archetypal figures create living icons that are used by
filmgoers as important personal anchors (Hirschman 2000). 
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